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Entrepreneurship ABCs

Startup knowledge for bright ideas: Our training program provides you with practical knowledge for your business. To found your own startup, you first need a personal vision and innovative ideas. Once you have those, it’s time to get down to business: you’ll need to acquire essential knowledge and specific skills to take the leap into self-employment. That’s why we’ve created our own training program – the Entrepreneurship ABCs.

Short Facts

  • Five webinars per semester
  • Always online
  • Participation free of charge
  • Can be attended individually

What can you expect?

The Entrepreneurship ABCs consists of five topics that build on each other and are introduced to you by experts. This basic knowledge will prepare you for founding and managing a company.

  • From Idea to Business (13.3.2025, 5:30 bis 8:00 p.m.)
    From developing the business idea to working out the value proposition and developing the unique selling proposition (USP).
  • Market analysis & market research (3.4.2025, 5:30 bis 7:00 p.m.)
    Carrying out a market analysis, surveying the market potential and analyzing the competition.
  • Playful & Prototyping (7.5.2025, 5:30 bis 8:00 p.m.)
    Identifying the wishes and needs of users and designing products/services based on these.
  • Quantitative financial planning (12.6.2025, 5:30 bis 8:00 p.m.)
    From the business model to financial planning, ensuring liquidity, reviewing profitability and determining capital requirements.
  • Financing: Public & private Funding (3.7.2025, 5:30 bis 8:00 p.m.)
    Overview of public funding opportunities and presentation of private financing instruments for start-ups.

You can find the upcoming Entrepreneurship ABCs in our calendar.

 

Additional helpful services:

Innovation Salzburg regularly offers consultation days on funding, patents, and trademarks. You can find all upcoming dates in the Innovation Salzburg event calendar.

  • Consultation Day: Funding
    Take advantage of this opportunity to discuss important questions and funding options related to your planned project (such as developing new products or services, or investment plans) with our experts. They also support you in the initial assessment of protection options (trademarks, patents, etc.).

  • Consultation Day: Patents
    Intellectual property rights play a key role in product development and market entry. To ensure that your innovations remain in your hands, you should take steps early on to protect your intellectual property.

  • Consultation Day: Trademarks
    A trademark is an increasingly important part of a company’s identity. It helps position your products and services and boosts visibility. Design protection can also be a valuable tool in defending your products against imitation by competitors. Use this consultation day to get all your trademark-related questions answered by our experts.

Other useful services for founders: The Austrian Patent Office and the Salzburg Chamber of Commerce (WKS) also offer valuable resources:

  • IP Academy by the Austrian Patent Office
    Free training sessions for beginners and advanced learners on patents, trademarks, and designs. These online seminars provide a comprehensive overview and help you navigate the IP jungle. Learn what protection for inventions, designs, and trademarks can do for you – and what you should look out for. More details and the full seminar program are available on the Austrian Patent Office’s website.
  • Founding Service by WKS
    Founding a business involves legal, administrative, and tax-related steps. To ensure a smooth start and that you’re informed about your responsibilities as an entrepreneur, take advantage of the consulting services offered by the Startup Service of the Salzburg Chamber of Commerce. You’ll find all relevant information and contact details on their website.

 

Your contact

FHStartup Center
fhstartup@fh-salzburg.ac.at