An amazing pitch is not only a short presentation of your business idea or your company in 3-5 min. Pitching is much more. Pitching is an art! Art of word, gesture, rhetoric, facial expression and of course competence. Let’s concentrate on your attitude before, during and after your pitch.
I was lucky to attend the pitch training of Bernd Litzka, who is on the Board of Directors of „Business Angels Europe“. He gave us really practical and useful recommendations on how to stay cool during a pitch.
The main purpose of the pitch is getting business angels excited about your company and making them trust you. Your pitch should inspire them to the highest point possible. Why’s that? After the pitch, while talking to the Business Angels about formalities, the inspiration will be decreasing. The higher the level of inspiration after your pitch, the more time you will spend talking to an inspired investor.
Every Business Angel knows that after the first positive results hard times will come. When the start-up world is crushing down, it is crucial for founders to be emotionally strong enough to motivate their team and bring it to a safe bay. Show your charisma during the pitch! Don’t confuse it with the show.
Don’t think that pitching and then leaving your contacts is all there is to successful business. Go to Business Angels after your pitch, talk to them, get some feedback, talk about next steps, use this time when they are still thrilled about you. Every hour or day you lose during this phase will take you further away from your goals.
To get the feeling of lightness, imagine yourself talking about your idea to your school friend you haven’t seen for 10 years, sitting with him in a bar. You want him to be excited of what you are doing and at the same time you want him to understand it!